Commercial · Round 1 · Free to enter
Pilot-to-Contract
Not another pilot. A paying customer.
Innovations that escaped pilot purgatory.
The category
What deserves recognition?
For innovations that proved useful enough for a customer to commit. Tell the story from first pilot to paid deployment, backed by customer evidence rather than pipeline projections.
Evidence to prepare
- A dated pilot-to-paid-contract timeline
- Redacted contracts or customer attestations confirming paid deployment
- Active-site and customer retention records with a defined observation period
Supporting evidence can be self-reported, customer-attested or independently audited. Stronger proof carries more confidence.
Evidence focus · draft guidance
The numbers that matter
Days to contract
Time between the pilot starting and a paid contract being signed.
Paying sites
The number of sites actively paying for and using the innovation.
Retention
Whether customers keep using and paying for it over the reported period.
The winner’s package
Recognition that goes beyond a badge.
A premium winner's social shield
Social media coverage
Podcast feature for a global audience
An editorial write-up
Podcast, social and editorial coverage are delivered with our media partner, The Infinite Loop.
Winning is the start. Deliver against your target at the 12-month re-check to earn the Seal of Proof.
Make this category your brand’s territory.
One sponsoring brand. Independent judging. A field of evidence.