Impact · Round 1 · Free to enter
Proof of Impact
Promises are easy. Delivered impact is the award.
Impact delivered against what was promised.
The category
What deserves recognition?
For innovations with a target recorded before launch and results that can be checked against it. We look beyond the first positive result to whether the benefit lasts and what it costs to deliver.
Evidence to prepare
- A dated, pre-launch record of the original impact target
- Measured outcomes and supporting customer or independent evidence
- Follow-up results and a transparent breakdown of delivery costs
Supporting evidence can be self-reported, customer-attested or independently audited. Stronger proof carries more confidence.
Evidence focus · draft guidance
The numbers that matter
Promise kept
Delivered outcomes compared with the target recorded before launch.
Durability
Whether the benefit persists across the reported follow-up period.
Impact per £
Measured impact relative to the full cost of delivery.
The winner’s package
Recognition that goes beyond a badge.
A premium winner's social shield
Social media coverage
Podcast feature for a global audience
An editorial write-up
Podcast, social and editorial coverage are delivered with our media partner, The Infinite Loop.
Winning is the start. Deliver against your target at the 12-month re-check to earn the Seal of Proof.
Make this category your brand’s territory.
One sponsoring brand. Independent judging. A field of evidence.